Technical SEO and Site Audits
Your content might be great. But if your site is slow, hard to navigate on a phone, or structured in a way search engines can’t read, that content isn’t reaching anyone. Technical SEO is the work that happens underneath your pages. It’s what determines whether Google can find your site, understand it, and rank it.
When technical problems go unaddressed, even the best content sits invisible.
Most businesses don’t know they have technical SEO issues until something goes wrong. Traffic drops after a redesign. Pages you published months ago never show up in search results. Your site loads fine on your laptop, but crawls on a customer’s phone. A security warning pops up in the browser, and visitors leave before they ever see what you offer.
These aren’t content problems. They’re infrastructure problems, and they’re fixable.
What Technical SEO Actually Covers
Technical SEO is everything about your website that isn’t the words on the page. It’s the speed, the structure, the security, the code, and the configuration that tell search engines how to treat your site.
When it’s working, you don’t notice it. When it’s not, you feel it in your traffic, your rankings, and your revenue.
Here’s what we look at and why it matters to your business:
Site speed and performance
A slow site costs you customers. If your pages take more than a few seconds to load, visitors leave, and Google notices. We diagnose what’s actually causing the slowdown, whether that’s unoptimized images, bloated code, server response times, or third-party scripts, and fix it.
Mobile performance
More than half of all web traffic comes from phones. If your site is hard to read, slow to load, or clunky to navigate on a mobile device, you’re losing people who were ready to call, buy, or book. We test and optimize for real-world mobile use, not just a passing score on a testing tool.
Security and HTTPS
A site without proper HTTPS configuration triggers browser warnings that tell visitors your site isn’t safe. That’s an instant exit for most people, and search engines penalize it too. We handle SSL certificates, security headers, and the configuration work that keeps your site trusted.
Site structure and crawlability
Search engines send automated programs called crawlers to read your site. If your site’s structure is confusing, has broken links, uses inconsistent URLs, or buries important pages too deep, those crawlers can’t do their job. We clean up the structure so search engines can find and index every page that matters.
Indexing problems
Sometimes pages simply don’t appear in search results, even though they exist on your site. That can happen because of misconfigured settings, duplicate content issues, or technical errors that tell Google to ignore certain pages. We identify what’s blocked and fix it.
Schema markup and structured data
Schema is code that helps search engines understand what your content actually is: a service, a location, a product, or an FAQ. When it’s implemented correctly, your search listings can display richer information, like star ratings, business hours, or direct answers, which means more clicks.
Website performance
Google measures specific performance metrics on your site: how fast the largest visible element loads, how quickly the page responds to user interactions, and whether the layout shifts while loading. Poor scores on Core Web Vitals and other speed tests directly affect your rankings and visibility. We diagnose the root cause and fix it at the right level, whether that’s content optimization or server-side remediation.
Redirect mapping and URL management
If you’ve ever redesigned your site, changed platforms, or reorganized your pages, there’s a good chance some of your old URLs are broken or pointing nowhere. Every broken link is a dead end for both visitors and search engines. We map, clean up, and properly redirect URLs so you don’t lose the search equity you’ve built.
AI crawler auditing
Search is changing. AI-powered tools like Google’s AI Overviews, ChatGPT, and Perplexity now pull information from websites to generate answers. Many sites are unintentionally blocking these AI crawlers because their configuration was written before those tools existed. We audit your settings to make sure your site is visible to both traditional search engines and the new AI-driven ones.
What You Get from a Technical SEO Audit
A technical SEO audit is a thorough review of your site’s health. We crawl your site the way search engines do, using professional tools like Screaming Frog, Semrush, and Google Search Console. Then we interpret what the data actually means for your business.
You don’t get a 90-page automated report full of jargon. You get a prioritized list of what needs to be fixed, what matters most, and what the expected impact is. We tell you what’s urgent, what can wait, and what’s fine as-is.
After the audit, we handle implementation. If the fixes are strategic, like restructuring your internal links, cleaning up your sitemap, or mapping out a redirect plan, Brea leads that work. If the fixes are infrastructural, like server configuration, JavaScript rendering issues, CDN tuning, or complex custom schema, Josh handles it. You get both without needing to hire separately.
Why This Matters More Than You Think
Technical SEO isn’t glamorous. Nobody’s posting about their robots.txt on Instagram. But it’s the foundation that supports everything else.
Your organic SEO strategy, your content, your local search visibility: none of it works as well as it should if the technical layer is broken.
A site that’s fast, secure, mobile-friendly, properly structured, and easy for search engines to read will outperform a technically neglected site with better content, every time.
For e-commerce sites, the stakes are even higher. Slow product pages, indexing issues on large catalogs, and missing structured data directly affect whether your products show up in search results at all.
For service businesses, a security warning or a site that won’t load on a phone means a potential customer calls your competitor instead.
Two Senior Practitioners, One Engagement
Most small SEO consultancies can run a site audit tool and hand you a spreadsheet. We do something different.
Brea Corwin brings twenty years of SEO experience and a Semrush Technical SEO certification. She runs the audit, interprets the findings, and builds a prioritized roadmap based on your business goals, not just a list of red and yellow flags from a tool.
Joshua Smith brings eighteen years of senior systems engineering across enterprise-scale infrastructure. When the fix requires reading server logs, diagnosing JavaScript rendering problems, building custom schema, or triaging CDN and security configurations, Josh is on the case.
That combination is rare at any price point. You’re getting strategic interpretation and hands-on engineering from the same team, scoped to your site’s actual needs.
Technical SEO Services in Portland, OR
We’re based in Portland, Oregon, and work with small businesses across the Pacific Northwest and nationwide. If your site is underperforming and you’re not sure why, let us have a look.
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