E-Commerce SEO & Operations Support
Your shop is live. But your traffic is a mystery.
You built a store. Products are listed, the checkout works, and on a good day, somebody finds you and buys something. But you know it should be doing more, and you can’t tell whether the problem is technical, structural, content, or all three at once.
High Minded Media is a two-person SEO and operations studio based in Portland, Oregon, serving e-commerce businesses in the Pacific Northwest and nationwide.
Brea Corwin brings 20 years of experience in organic search strategy, content architecture, and e-commerce content writing. Joshua Smith offers 18 years of experience in senior systems engineering, platform operations, and e-commerce infrastructure.
The overlap between those skill sets is where most e-commerce problems actually live. We look at your shop from both sides: what search engines and AI tools see when they try to crawl it, and what your customers experience when they get there.
E-Commerce SEO
Something is keeping your products from appearing in search results, and you probably can’t see it on the front end.
We examine your site the way search engines do and surface the problems that are quietly costing you visibility and sales. You get a written audit ranked by severity, so you know what to fix first and what can wait.
What we look at:
- Crawl errors, indexation gaps, and broken or missing structured data
- Duplicate content from manufacturer descriptions shared across dozens of retailers
- Platform-specific quirks that suppress visibility without any visible error
- Product schema, review markup, and pricing and availability data
- Category taxonomy, internal linking structure, and content hierarchy
What we build:
- Product and category content written around the terms your customers actually search for
- Content architecture that gives your catalog topical depth, not just individual page rewrites
- Metadata, alt text, and supporting content that earns rankings’
- Site and content structure that AI search tools like Google AI Overviews, ChatGPT, and Perplexity can parse, cite, and recommend
An audit is a starting point. The content and architecture work that follows is where rankings move.
Platform Operations and Migrations
Moving from one e-commerce platform to another is where most shop owners lose sleep. The thing everyone worries about is losing whatever search traction they’ve built.
Migrations
We handle migrations between Shopify, WooCommerce, and other common e-commerce platforms, focusing on preserving URL equity, mapping redirects, and ensuring you come out the other side with your rankings intact or improved.
Josh manages the infrastructure and platform-level execution. Brea ensures the SEO equity and content architecture survive the transition.
Ongoing platform operations
Most SEO consultancies don’t touch the operational side of e-commerce because they don’t have a systems engineer on the team. We do.
- Inventory data reconciliation across multiple sales channels
- Vendor and SaaS audits to identify tools you’re paying for and not using
- Payment infrastructure and POS configuration
- Platform-level troubleshooting that sits below the SEO layer but directly affects it
Regulated product platforms
Licensed cannabis operators, hemp and CBD brands, and psilocybin clinics face platform constraints that mainstream e-commerce doesn’t, like:
- Embedded menu systems that limit what search engines can crawl.
- Regulated-market platforms that require different SEO and content approaches than Shopify or WooCommerce.
- Mainstream providers that won’t host your shop at all.
These are infrastructure problems with search consequences, and we handle both sides.
Technical audits and remediation
Our audits tell you what’s wrong. We also do the fix-it work.
Quick wins:
- Metadata cleanup, image compression, and alt text
- Broken internal links and redirect chains
- Low-effort structured data fixes that produce immediate visibility gains
Structural remediation:
- Crawl issue resolution and sitemap cleanup
- Schema implementation across product and category pages
- Site speed improvements at the content and server levels
- Core Web Vitals remediation, including infrastructure-level fixes that require touching server config or build pipelines
Brea identifies the problems through the audit and handles on-page optimization, content, and architecture. Josh executes the infrastructure-level fixes. Projects are scoped and quoted based on what the audit finds.
Working With Your Other Partners
If you have a paid search team, a social media manager, or someone handling email, we make their work better by building a solid organic foundation beneath it. We provide the strategy, content direction, and technical SEO insights they need to align their channels with what’s actually performing onsite.
For full website redesigns, we partner with local creative professionals and e-commerce developers for visual and UX work while we manage SEO and content architecture so nothing gets lost in the rebuild.
Who This Is For
We work with small operators selling online across several industries. The common thread is that your shop exists, it should be performing better, and you need someone who understands both the search and the operational side.
- Food, beverage, and specialty makers selling direct or wholesale through a shop that’s never been audited for search performance.
- Farms and growers moving subscriptions, market products, or value-added goods and struggling with product visibility.
- Animal care providers with retail or product lines that grew alongside their practice and never had a dedicated search or platform support.
- Wellness and clinical providers selling supplements, courses, or programs with no product schema and thin category content.
- Nonprofits running merchandise or fundraiser stores that were set up once and never optimized.
- Regulated product businesses dealing with platform restrictions and menu systems that don’t index.
- Independent DTC brands in categories where story and search both matter.
We’re no big box agency. We’re High Minded Media. Just two good humans in Portland, OR, offering agency-level e-commerce SEO and operations support at reasonable rates.
Book a free discovery call today and let’s figure out what your shop needs.
