Animal Care & Integrative Pet Wellness
The animals always come first. The marketing gets whatever’s left. Maybe.
Your website was updated when you had a free weekend. Your Google Business Profile still shows the hours from three years ago. You got your first clients through word of mouth and you’re still mostly relying on that.
We’re here to help you with that.
High Minded Media is a two-person SEO and operations studio in Portland, Oregon, serving animal care professionals in the Pacific Northwest and nationwide.
Brea Corwin has run Bat Country Pet Sitting for 12 years, delivering five-star service. She holds a Certified Small Animal Massage Practitioner credential and veterinary technician training, and works as a veterinary liaison coordinating care across clinics for guardians managing complex cases.
Joshua Smith is a pet sitter at Bat Country focused on overnight and live-in care, and an eighteen-year senior systems engineer and operations strategist.
We are the only SEO and operations team in the Pacific Northwest that administers subcutaneous fluids, writes discharge coordination plans, rebuilds e-commerce systems, and optimizes schema markup!
How We Help Animal Care Professionals Get Found
Your potential clients are searching for exactly what you offer. Whether they find you or the practice down the street depends on how your online presence is built.
We handle local search optimization, Google Business Profile management, and the content writing and architecture that gives search engines and AI search tools something real to index.
For veterinarians, rehab practitioners, integrative providers, and solo operators, this work produces visible results faster than anything else you can do with a marketing budget.
Content That Reflects Your Actual Scope of Practice
Generic service pages don’t convert visitors looking for something specific. A canine rehabilitation practitioner, a feline hospice provider, and a mobile integrative vet all do different work. Their websites should reflect that.
We write content for your actual modality with the technical accuracy and scope-of-practice precision your field requires.
Brea’s CSAMP credential, veterinary technician training, and 12 years coordinating complex animal care mean she understands the terminology, regulatory context, and clinical boundaries that shape how your services should be described.
Building Visibility Beyond Word of Mouth
Word of mouth is valuable. It’s also invisible to anyone who hasn’t met you yet.
We build the search foundation and referral content layer that makes you findable by people outside your existing network. That includes the colleagues who might send clients your way if they had something clear to send them to.
Local SEO for animal care providers in Portland and the Pacific Northwest means optimizing for the way people actually search: by modality, by species, by location, and increasingly through AI search tools that pull answers from well-structured, authoritative content.
Your Tech Stack Is One Hard Drive Failure Away from a Crisis
Most small animal care businesses run on personal accounts, forgotten subscriptions, and infrastructure nobody has looked at in years.
We audit what you have, secure what matters, and cut what you’re paying for and don’t need. Joshua’s 18 years of systems engineering mean the operations side of your business gets the same level of attention as the marketing side.
These aren’t separate services bolted together. They’re what it looks like when someone who understands your work builds the right infrastructure around it.
Who We Work With
Animal care isn’t one industry. Animal health and wellness providers work across dozens of overlapping specialties held together by a shared ethic and a shared problem: the people doing the most skilled and committed work are often the least visible online.
This includes veterinarians, physical therapists and rehab practitioners, integrative and holistic providers, behaviorists, rescue and welfare organizations, hospice and palliative care specialists, and skilled pet sitters managing complex-care animals.
The common thread is that available marketing help has never quite fit:
- The high-visibility veterinary marketing agencies serve multi-staff clinics at $3,000 to $8,000 a month.
- The generalist ecosystem of pet business coaches, scheduling platform add-ons, YouTube channels, and industry Facebook groups covers the basics well enough for someone in their first year.
- Below those, content mills produce AI-generated posts that say nothing, rank for nothing, and make every provider’s site look identical.
The providers we work with don’t fit neatly into any of those tiers. They need senior-level SEO, content strategy, and operational support at a scale and affordable price point that those options don’t offer, from people who already speak their language.
Ready to Get Found?
Get search strategy, content, and operations support from a team that understands your business needs and challenges. We’re based in Portland, Oregon, and work with animal care professionals in the Pacific Northwest and nationwide.
FAQs
